Weblogs--frequently updated, independently produced, and curiously addictive--have become some of the most popular sites on the Web today. The Weblog Handbook is the first book to explain how weblogs work and explore their impact on the media landscape. There is no formula for creating a superb weblog--but there are lessons to be drawn from maintaining one. In The Weblog Handbook, Rebecca Blood draws on her experience as an early participant in the weblog community to share what she has learned in three years of "living online." With a clear and engaging voice, Rebecca explains how to choose among the available tools, even walking the beginner through the process of creating their first weblog. Along the way she answers commonly asked questions concerning weblog etiquette, how to attract readers, and the qualities that make a weblog stand out, alerting the novice to considerations--and pitfalls--they didn't know to ask about. For students of digital culture, The Weblog Handbook provides an account of the history of the movement, an explanation of the "weblog method", and a thoughtful examination of weblogs and journalism. Finally, Rebecca examines how the weblog community has grown and changed, the dangers confronting it, and the ways in which weblogs are affecting and affected by both online and offline culture.